JUDY
CHAPMAN
SPA & WELLNESS
→ CONSULTANT
Judy Chapman is a leading spa and wellness consultant in the hospitality, spa, real estate and skincare industry. She has consulted on inspiring projects across Australia, Bali, Singapore, India, New York and the Middle East. Judy works with entrepreneurs and purpose-led brands to be unique, sustainable, meaningful and profitable. Judy was a finalist in both the 2024 and 2025 Asia-Pacific Spa and Wellness ‘Spa Consultant of the Year’ and is a regular judge for spa and wellness awards globally.
Judy Chapman is a leading spa and wellness authority and consultant in the hospitality, spa, real estate and skincare industry with projects across Australia, Bali, Singapore, India, New York and the Middle East. Judy works with entrepreneurs and purpose-led brands to be unique, sustainable, meaningful and profitable.
SPA & WELLNESS
Advisory
Judy brings 20 years of expertise to the wellness industry – treatments, fitness, longevity, biohacking, skincare, and nutrition. Her services include concept and brand development, market research and feasibility studies, project management, budgets and finances, pre-opening, recruitment and training, retail development as well as on-going spa management. Judy also works with transforming existing businesses with revenue and growth strategies, audits and reviews, menu engineering and copywriting, treatment upgrades, technical and technology advisory services.
BRAND & PRODUCT
Development
An established product developer, Judy has designed over 500 individual skincare products, teas, candles and natural fragrances for brands globally. She curates unique treatments for spas, as well as elevate existing treatments and programs to be more relevant and results-orientated. Judy has consulted with leading wellness brands including Jurlique international, Synthesis Organics, Dewa, Ila-Spa, Karma Spas, Oneworld Ayurveda, Botany-the vegan alchemist, Ilapothecary and Vanessa Megan to name a few.
EDITORIAL
& Copywriting
Judy is a prolific copywriter in the wellness industry, crafting copy for brands globally. She is the former Editor-in-Chief of Spa Asia magazine, Wellness Editor for New York’s Venu lifestyle magazine and author of 4 books. Her insightful articles have been featured in Vogue, Harper’s Bazaar, Mindfood, Jetstar airline magazine, Destinasian, The Singapore Business Times, and The Sydney Morning Herald to name a few. She often contributes to annual trends reports such as ‘Wellness Sabbatical’ for the Global Wellness Summit 2020 Global Trends Report.
RECENT
SPA & WELLNESS
→ PROJECTS
Synthesis
Organics
Synthesis Organics is an Australian, certified organic, luxury skincare and treatment brand made in the Byron Bay hinterland. Known for its energy-imbued formulations and high-vibration treatments, Synthesis Organics can be experienced at some of the world’s most luxurious spas, including Capella Sydney, Peninsula Hot Springs and the Sacred River Spa at Four Seasons Sayan Bali. For several years, Judy has consulted for this leading sustainable brand, contributing across multiple areas including brand development, spa treatment and menu curation, packaging review, copywriting, and growth strategy.
Oneworld
Ayurveda
Oneworld Ayurveda is a leading wellness brand in Bali, offering two retreat centers and a day spa rooted in the principles of authentic Ayurveda. Over the years, Judy has consulted for the brand at various stages of their development, including the pre-opening of its inaugural Panchakarma retreat. In 2023-2024, she led Phase 1 of Oneworld Ayurveda’s bespoke retail collection, which featured herbal body oils, facial oils, and curated wellness accessories. She also played a key role in the reimagination and enhancement of Bali Botanica Day Spa in Ubud.
Jurlique
International
Jurlique is a globally renowned skincare brand, celebrated for its flagship spas, beauty stores and partnerships across the world. Its sustainably crafted products are developed on the brand’s own biodynamic farm just outside Adelaide, Australia. In 2023 and 2024, Judy collaborated with key stakeholders to elevate Jurlique’s presence in the global wellness space. Her scope of work included comprehensive audits and reviews, as well as the development of new treatments and service menus. Judy also contributed to the copywriting for the upcoming 2025 menu launch.