JUDY
CHAPMAN
SPA & WELLNESS
→ CONSULTANT
Judy Chapman is an international spa and wellness consultant and designer specialising in hotel and resort spas, bathhouses and wellness real estate. Australian-born, she has lived and worked internationally across Singapore, New York, Bali, India and the Middle East. With more than 20 years’ experience, Judy works with developers, hotel groups, entrepreneurs and wellness brands to create distinctive, sustainable and commercially sound spa and wellness destinations. Her end-to-end approach brings together strategy, design, commercial insight and hands-on industry expertise — from the initial vision through to project delivery and operations. She is a judge for several spa and wellness awards globally including the Asia Spa Spa & Wellness Awards.
Finalist – Spa Consultant of the Year, Asia-Pacific Spa & Wellness Awards 2025 & 2026
WELL Healthy Homes Professional Certificate – IWBI / ASID
Judy Chapman is a leading spa and wellness authority and consultant in the hospitality, spa, real estate and skincare industry with projects across Australia, Bali, Singapore, India, New York and the Middle East. Judy works with entrepreneurs and purpose-led brands to be unique, sustainable, meaningful and profitable.
SPA & WELLNESS
Consulting, Design & Advisory
Judy is an International spa and wellness consultant with over 20 years of experience in concept and design, treatment development and finanical business modelling. Her scope of services includes brand development, market research and feasibility studies, project management, budgets and finances, pre-opening, recruitment and training, retail development, and ongoing spa management. She also conducts Business Audits & Financial Reviews which includes comprehensive audits and reviews covering treatment menus, service upgrades, financial and sales performance, and identifying growth opportunities for existing businesses. Her Revenue & Growth Strategy services include menu engineering, copywriting, and strategies to boost profitability. She is a highly skilled treatment trainer and is passionate about developing unique treatments and experiences for brands.
BRAND & PRODUCT
Development
An established product developer, Judy has designed over 500 individual skincare products, teas, candles and natural fragrances for brands globally. She curates unique treatments for spas, as well as elevate existing treatments and programs to be more relevant and results-orientated. Judy has consulted with leading skincare brands including Jurlique international, Synthesis Organics, Dewa skincare, Ila-Spa, Ilapothecary, Karma Spas, Oneworld Ayurveda, Botany-the vegan alchemist, and Vanessa Megan to name a few.
EDITORIAL
& Copywriting
Former Editor-in-Chief of Asia Spa magazine and Wellness Editor for New York’s VENU magazine, Judy is also the author of four books on spas and bathing. With deep knowledge of the spa and wellness industry, she provides branding, editorial and copywriting advisory for spas, wellness destinations and product brands. Her work spans brand positioning and storytelling, treatment menus, website content, product descriptions and editorial features, helping brands communicate their identity and offerings with clarity and relevance. Her writing has appeared in Vogue, Harper’s Bazaar, Spa Business, DestinAsian, The Singapore Business Times, The Sydney Morning Herald and Jetstar, among others. Judy also contributes to industry trends reports and publications, including the Global Wellness Summit’s 2020 Global Wellness Trends Report and mindfood magazine.
RECENT
SPA & WELLNESS
→ PROJECTS
Synthesis
Organics
Synthesis Organics is an Australian, certified organic, luxury skincare and treatment brand made in the Byron Bay hinterland. Known for its energy-imbued formulations and high-vibration treatments, Synthesis Organics can be experienced at some of the world’s most luxurious spas, including Capella Sydney, Peninsula Hot Springs and the Sacred River Spa at Four Seasons Sayan Bali. For several years, Judy has consulted for this leading sustainable brand, contributing across multiple areas including brand development, spa treatment and menu curation, packaging review, copywriting, and growth strategy.
Oneworld
Ayurveda
Oneworld Ayurveda is a leading wellness brand in Bali, offering two retreat centers and a day spa rooted in the principles of authentic Ayurveda. Over the years, Judy has consulted for the brand at various stages of their development, including the pre-opening of its inaugural Panchakarma retreat. In 2023-2024, she led Phase 1 of Oneworld Ayurveda’s bespoke retail collection, which featured herbal body oils, facial oils, and curated wellness accessories. She also played a key role in the reimagination and enhancement of Bali Botanica Day Spa in Ubud.
Jurlique
International
Jurlique is a globally renowned skincare brand, celebrated for its flagship spas, beauty stores and partnerships across the world. Its sustainably crafted products are developed on the brand’s own biodynamic farm just outside Adelaide, Australia. In 2023 and 2024, Judy collaborated with key stakeholders to elevate Jurlique’s presence in the global wellness space. Her scope of work included comprehensive audits and reviews, as well as the development of new treatments and service menus. Judy also contributed to the copywriting for the upcoming 2025 menu launch.