JUDY
CHAPMAN
SPA & WELLNESS
→ CONSULTANT
Judy Chapman is an international spa and wellness consultant and designer specialising in hotel and resort spas, bathhouses and wellness real estate. With more than 20 years’ experience, Judy works with developers, hotel groups, entrepreneurs and wellness brands to create distinctive, sustainable and commercially sound spa and wellness destinations. Her end-to-end approach brings together strategy, design, commercial insight and hands-on industry expertise — from the initial vision through to project delivery and operations. She is a judge for several spa and wellness awards globally including the Asia Spa Spa & Wellness Awards.
Finalist – Spa Consultant of the Year, Asia-Pacific Spa & Wellness Awards 2025 & 2026
WELL Healthy Homes Professional Certificate – IWBI / ASID
Judy Chapman is an international spa and wellness consultant and designer specialising in hotel and resort spas, bathhouses and wellness real estate. With more than 20 years’ experience, she works with developers, hotel groups, entrepreneurs and wellness brands to create distinctive, sustainable and commercially sound destinations. Her end-to-end approach combines strategy, design, commercial insight and hands-on industry expertise — from initial vision through to project delivery and operations. Judy is a judge for leading spa and wellness awards globally.
Finalist – Spa Consultant of the Year, Asia-Pacific Spa & Wellness Awards 2025 & 2026
WELL Healthy Homes Professional Certificate – IWBI / ASID
SPA & WELLNESS
Consulting, Design & Advisory
With over 20 years’ experience across concept development, spatial planning, treatment development and financial modelling, Judy provides end-to-end advisory services spanning brand development, feasibility, area programming, project management, interiors and styling, pre-opening, recruitment and training, retail development and ongoing spa management. She specialises in Business Audits & Financial Reviews and Revenue & Growth Strategies, assessing treatment menus, service upgrades, financial and sales performance, menu engineering, pricing and opportunities to strengthen profitability. With extensive hands-on experience in treatment development and training, Judy creates distinctive treatments, rituals and guest experiences tailored to each brand and destination.
BRAND & PRODUCT
Development
An established product developer, Judy has designed over 500 individual skincare products, teas, candles and natural fragrances for brands globally. She curates unique treatments for spas, as well as elevate existing treatments and programs to be more relevant and results-orientated. Judy has consulted with leading skincare brands including Jurlique international, Synthesis Organics, Dewa skincare, Ila-Spa, Ilapothecary, Karma Spas, Oneworld Ayurveda, Botany-the vegan alchemist, and Vanessa Megan to name a few.
EDITORIAL
& Copywriting
Former Editor-in-Chief of Asia Spa magazine and Wellness Editor for New York’s VENU magazine, Judy is also the author of four books on spas and bathing. With deep knowledge of the spa and wellness industry, she provides branding, editorial and copywriting advisory for spas, wellness destinations and product brands. Her work spans brand positioning and storytelling, treatment menus, website content, product descriptions and editorial features, helping brands communicate their identity and offerings with clarity and relevance. Her writing has appeared in Vogue, Harper’s Bazaar, Spa Business, DestinAsian, The Singapore Business Times, The Sydney Morning Herald and Jetstar, among others. Judy also contributes to industry trends reports and publications, including the Global Wellness Summit’s 2020 Global Wellness Trends Report and mindfood magazine.
RECENT
SPA & WELLNESS
→ PROJECTS
Maison Jolene
HSN Property Group is developing Maison Jolene, a 54-apartment residential project in Rose Bay, Sydney, with dedicated spaces for wellness, fitness, dining and gathering. Judy consulted on the wellness component, reviewing the concept and technical design, advising on layout, guest journey and supplier recommendations for the wellness floor. Her scope included a resident bathhouse with sauna, magnesium pool, steam room and experience showers, alongside a fitness gym incorporating longevity and recovery elements, and a dedicated yoga, mindfulness and movement area. The design brings together wellness, movement and restorative spaces within an integrated residential environment.
Oneworld
Ayurveda Retreat
Judy has worked with Oneworld Ayurveda in Bali across several stages of its development, including the pre-opening of its inaugural Panchakarma retreat. In 2023–2024, she led Phase 1 of a bespoke retail collection featuring herbal body oils, facial oils and curated wellness accessories. She also consulted on the reimagination and enhancement of Bali Botanica Day Spa in Ubud, contributing to the evolution of its treatments, guest experience and overall spa offering. Her work across the projects has spanned concept development, product and treatment curation, retail and the refinement of existing wellness experiences.
Jurlique
International
Jurlique is a globally renowned skincare brand, celebrated for its flagship spas, beauty stores and partnerships across the world. Judy consulted with Jurlique International in 2023–2024 across a number of strategic and operational projects, including comprehensive spa audits and business reviews, treatment development and the creation of new service menus. She also contributed to the copywriting and development of Jurlique’s 2025 treatment menu, helping translate the brand’s philosophy into a contemporary spa experience while identifying opportunities to strengthen the guest experience and overall spa offering.